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Ben Breen

Marketing skill sets and superpowers

February 12, 2019 By Ben Breen

marketing skill sets and superpowers

Let me guess. You felt you were missing out and so decided you’d better ‘do some marketing’. So you hire a tech-savvy millennial to tweet and boost the odd Facebook post. Maybe they even setup Google Analytics. After all, data is the new oil, right? You read somewhere that blogging is good for business. So […]

Functional / Emotional Fit

February 5, 2019 By Ben Breen

functional emotional fit

What is your product or service for? In response to this, most of us will immediately think about what sort of functional problem we are solving for our customers. Perhaps you’re Retail Bank C offering a bank account service to help me manage my money from day to day. Great, I need that. But is […]

Why does it have to take so long?

January 29, 2019 By Ben Breen

why does it take so long

You know the scenario. When, you’re told that the new thing you want your favourite app or website to do will take way longer than you expected. It’s seems so simple, you think. Just swap the order, or add one new bit of information. What’s the big deal? Why should it take so long and […]

Why write a personal blog in 2019?

January 22, 2019 By Ben Breen

personal blog in 2019

I’ve always been a late developer! Maybe that’s why I didn’t discover the world of blogging until later in life – in 2010. There’s something almost magical about finding and connecting with a blogger around a subject of mutual interest. Or who’s just on the same wavelength as yourself. I believe this is because a personal […]

Experience and knowledge are not enough

February 12, 2018 By Ben Breen

business success

When it comes to success in business… Experience can be effective and doesn’t have to take long to accrue. But… experience has an increasingly short half-life and can be ruinously expensive. Knowledge can help and is now freely available. But… the right knowledge can take more time than you have to acquire enough of. In […]

Want Your Bank To Be a Tech Firm? Be Careful What You Wish For.

March 29, 2017 By Ben Breen Leave a Comment

Bank tech firm

The radio-alarm came on and I had to force myself not wake Mrs B with a string of F-bombs. Why? Because I was listening to how yet another bank wants to be a tech company. DNB are not alone. Execs at Deutsche Bank, JPMorgan and Goldman have all recently declared their banks to be or aspire to be tech […]

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© 2019 Ben Breen