Let me guess. You felt you were missing out and so decided you’d better ‘do some marketing’. So you hire a tech-savvy millennial to tweet and boost the odd Facebook post. Maybe they even setup Google Analytics. After all, data is the new oil, right? You read somewhere that blogging is good for business. So […]
Functional / Emotional Fit
What is your product or service for? In response to this, most of us will immediately think about what sort of functional problem we are solving for our customers. Perhaps you’re Retail Bank C offering a bank account service to help me manage my money from day to day. Great, I need that. But is […]
Why does it have to take so long?
You know the scenario. When, you’re told that the new thing you want your favourite app or website to do will take way longer than you expected. It’s seems so simple, you think. Just swap the order, or add one new bit of information. What’s the big deal? Why should it take so long and […]
Why write a personal blog in 2019?
I’ve always been a late developer! Maybe that’s why I didn’t discover the world of blogging until later in life – in 2010. There’s something almost magical about finding and connecting with a blogger around a subject of mutual interest. Or who’s just on the same wavelength as yourself. I believe this is because a personal […]
Experience and knowledge are not enough
When it comes to success in business… Experience can be effective and doesn’t have to take long to accrue. But… experience has an increasingly short half-life and can be ruinously expensive. Knowledge can help and is now freely available. But… the right knowledge can take more time than you have to acquire enough of. In […]
Want Your Bank To Be a Tech Firm? Be Careful What You Wish For.
The radio-alarm came on and I had to force myself not wake Mrs B with a string of F-bombs. Why? Because I was listening to how yet another bank wants to be a tech company. DNB are not alone. Execs at Deutsche Bank, JPMorgan and Goldman have all recently declared their banks to be or aspire to be tech […]