Marketing

Feb
19
Search the web to plant trees

Search the web to plant trees

Which comes first for a business: profit or purpose? While profit is always a lagging indicator, purpose can give you a head start.
1 min read
Feb
12
Marketing skill sets and superpowers

Marketing skill sets and superpowers

There are three types of skills in marketing - two are super-powers and other is what what most marketers do.
6 min read
Feb
05
Functional / Emotional Fit

Functional / Emotional Fit

What is your product or service for? In response to this, most of us will immediately think about what sort
4 min read
Jan
22
Why write a personal blog in 2019?

Why write a personal blog in 2019?

Thinking about blogging is making me nostaligic, happy and excited. I sat down and came up with 10 reasons why it's (still) a good thing to do.
3 min read
Mar
29
Want Your Bank To Be a Tech Firm? Be Careful What You Wish For

Want Your Bank To Be a Tech Firm? Be Careful What You Wish For

The radio-alarm came on and I had to force myself not wake Mrs B with a string of F-bombs. Why?
2 min read
Feb
25
Marketing Strategy vs Tactics (The difference & why it matters)

Marketing Strategy vs Tactics (The difference & why it matters)

The other day, a startup founder told me their ‘marketing strategy’ is to get their product to go
4 min read
Jun
22
On Brexit

On Brexit

No doubt about it, the Leave campaign had the best marketing campaign. And yet...
2 min read
May
25
Picasso Pricing

Picasso Pricing

Some thoughts on pricing
1 min read
May
19
Boomers Trump Millennials

Boomers Trump Millennials

Boomers have all the money, so why are you wasting your time with Millennials?
3 min read
Jan
26
What is Fintech? (Hint: It’s not about the technology)

What is Fintech? (Hint: It’s not about the technology)

A fintech is neither a tech company, nor a finance company. Let me explain.
6 min read