Search the web to plant trees
Which comes first for a business: profit or purpose? While profit is always a lagging indicator, purpose can give you a head start.
Marketing skill sets and superpowers
There are three types of skills in marketing - two are super-powers and other is what what most marketers do.
Functional / Emotional Fit
What is your product or service for? In response to this, most of us will immediately think about what sort
Why write a personal blog in 2019?
Thinking about blogging is making me nostaligic, happy and excited. I sat down and came up with 10 reasons why it's (still) a good thing to do.
Want Your Bank To Be a Tech Firm? Be Careful What You Wish For
The radio-alarm came on and I had to force myself not wake Mrs B with a string of F-bombs. Why?
Marketing Strategy vs Tactics (The difference & why it matters)
The other day, a startup founder told me their ‘marketing strategy’ is to get their product to go
No doubt about it, the Leave campaign had the best marketing campaign. And yet...
Boomers Trump Millennials
Boomers have all the money, so why are you wasting your time with Millennials?
What is Fintech? (Hint: It’s not about the technology)
A fintech is neither a tech company, nor a finance company. Let me explain.