Ben Breen
Welcome to my blog. I write about how psychology, technology and humane marketing can help make your idea happen.

Latest

Feb
21
To my daughter… on becoming 18

To my daughter… on becoming 18

18 years ago today my baby girl was born. I didn’t know what to expect back then but she
9 min read
Oct
24
My first podcast interview

My first podcast interview

Everyone's listening to podcasts now, or so it seems. Which is odd because when I started listening to podcasts nearly
1 min read
Jun
25
The Schism

The Schism

The schism is the terrifying and widening gap between our fixed 1950s mindset and the unforeseen, unsettling realities of today’s ever-changing world.
12 min read
Apr
12
The art of programming

The art of programming

Programming is often mistaken to be a hard science but in the hands of a professional it's more a craft and for a few... art.
8 min read
Mar
15
Reflections on 40 years in tech

Reflections on 40 years in tech

The farther back you can look, the farther forward you are likely to see.” Winston Churchill The Web is 30
2 min read
Feb
26
Betting on Bitcoin

Betting on Bitcoin

5 years ago a prominent Silicon Valley venture capitalist bet a financial journalist a pair of Alpaca socks that by
3 min read
Feb
19
Search the web to plant trees

Search the web to plant trees

Which comes first for a business: profit or purpose? While profit is always a lagging indicator, purpose can give you a head start.
1 min read
Feb
12
Marketing skill sets and superpowers

Marketing skill sets and superpowers

There are three types of skills in marketing - two are super-powers and other is what what most marketers do.
6 min read
Feb
05
Functional / Emotional Fit

Functional / Emotional Fit

What is your product or service for? In response to this, most of us will immediately think about what sort
4 min read
Jan
29
Why does it have to take so long?

Why does it have to take so long?

Sorry but you don't have a clue! Unless you've been building software for many years you can't even guess how long it's going to take.
4 min read