Big Data: What Is It & Why Does It Matter?

There’s a huge amount of heat around Big Data today but very little light. To me, the questions to be asking are:

  1. What exactly is Big Data?
  2. How can it help us improve the bottom-line and make the world a better place?

Here’s a 15 minute video of Avinash Kaushisk with his take on the subject. Enjoy.

The thrust of his argument is that we need to focus less on big servers, fat pipes & data puking, and more on how to draw smarter & more proactive insights from the data.

What do you think?