Almost 3,000 jobs are to disappear from Clinton Cards. 350 of its 784 UK stores are to close. This sad news comes a week after the company went into administration, and 44 years since the very first store opened in 1968.
What happened? Many will assume it’s just a random casualty of our recessionary times.
But, there is another explanation. Perhaps it’s because people are physically buying less one-size-fits-all cards. And are instead buying personalised, virtual, and handmade ones instead.
Yes, they had started to do personalised cards. But, perhaps they should have done it sooner. Under a new brand. And with gusto.
What are you doing to adapt your business to the new economy?
Image by joshunter